EXCLUSIVE: A Taste of New York Right Here in Atlanta

Editor's note: In our continuing look at Atlanta area businesses, today's Monday Movers piece looks at the New Yorker Market Place & Delicatessen in Buckhead.

Since first opening as Harold’s Butcher Shop in 1967, the New Yorker Market Place & Delicatessen has been committed to providing Atlantans the highest quality in food and service. In 1995 the Delicatessen was added to the Butcher shop.

Their tasty, award-winning sandwiches include Turkey Rachel, smoked Salmon, NY Cheesesteak, NewYorker Reuben, Don’s Peachtree Pastrami, Shrimp Po Boy & Noe’s Fishwich – just to name a few. Homemade soups & desserts and a variety of garden fresh salads are also available. Breakfast offerings include create-your-own-omelet’s, bagel & lox and egg sandwiches. Full catering is available. The New Yorker is a crowd pleaser second to none.

GOATLANTA Marketing Director Carrie Podber, founder of echaincommunity.com, spoke with owner/operator Doug Scharff recently about the business, its roots, and how it is surviving in these challenging economic times.

GOATLANTA: Talk a little bit about your business, how long in Atlanta, etc.

DOUG SCHARFF: As a native from Georgia, I always had a passion for entrepreneurship and when the original owners were looking to relocate, I seized the opportunity to purchase the Pharr Road New Yorker Market Place & Delicatessen in 2003. The deli is located in the center of Buckhead and survived while the surrounding businesses were being torn down. Because of its location, we draw a big breakfast and lunch crowd from the business community and non-stop on Saturday from the general community. Our business regulars often bring in their families. In addition to our breakfast and sandwich menu, a portion of our business still remains from the Butcher and seafood side. We have a separate catering menu and can handle anything from business meetings to large parties.

GA: Despite the tough economic times, how is your business making a go of it?

DS: We’ve all been hit by the tough economic times but what keeps us afloat is our consistent quality, prices and location, location, location. With the Buckhead remodel, we are one of the few independent places left and we have maintained our steady customers.

GA: Where do you see your business a year from now?

DS: We anticipate increasing the catering portion of the business. Other than that, we will continue to see our regulars and look forward to meeting our soon to be regulars.

According to Carrie, her favorites are the Turkey Carrie (Turkey, Swiss, Kraut, Spicy Mustard) and her recent fav, the East Coast Roast (minus the ham). And of course a big Chocolate Chip Cookie to go. All echain members get a 20% discount at The New Yorker Market Place & Delicatessen. Contact Carrie at: www.echaincommunity.com for details.

To visit the New Yorker Market Place & Delicatessen, stop by at 322 Pharr Road (Buckhead), Atlanta. For further information, call (404) 240-0260.